FBC gets the inside scoop on FBC member Sasha Wilkins and her renowned blog Liberty London Girl.
This is the second season that you have collaborated with Mercedes-Benz UK at Canon London Fashion Week. Congratulations! What does your role entail?
Mercedes-Benz UK are one of the major sponsors at London Fashion Week, providing the official transport for international and UK fashion editors and journalists. Last season I worked with MB-UK to run their Twitter feed at LFW, migrating my followers @libertylndngirl to @MercedesLFW where I was tweeting from the fashion shows and presentations. This season we’ve revved up the coverage: I officially started tweeting from @MercedesLFW on the 30th of August and will be blogging on MB-UK’s Fashion Week site: ‘Voices of Fashion’.
I will also be filming a London Fashion Week diary, which is equally exciting: each day I will be carrying a camera to record front stage and backstage footage which will run as a daily edited film on VoicesofFashion. Mercedes Benz is once again providing me with a car and a driver that will make this all much easier. After all, I can’t think of a better way to travel around LFW than in the back of a Mercedes!
Obviously you are active on the social media front. What do you consider to be the role of tools such as Twitter in the fashion world and specifically at events such as LFW?
I use Twitter as a news-aggregator: it keeps me updated with breaking news across the industry that, even in the blogging age, I might have to wait 24hrs to read about. Twitter is incredibly useful at Fashion Week for taking what is essentially a closed industry event and making it interesting and accessible to the general public. It’s also a great way to connect directly with people who love fashion, both insiders and enthusiasts. (I also use it to find out which shows are running late!)
Although I think a Twitter presence is vital for fashion brands, it’s very easy to get it horrible wrong. I have recently launched a social media consultancy, LLG Consults, through which I advise publicists and PRs how to deal with social media and guide them through the on-line maze of Twitter, Tumblr, blogging, Foursquare, Facebook and the rest.
Fashion Week in London is going from strength to strength. What do you consider to be LFW’s strong points and how does it differ from the other FWs?
Watching LFW grow has been enormously exciting. Each year LFW gets larger with enormous & exciting talents showing and exhibiting, and the British Council does a great job making it all happen. LFW is, rightly, considered the fashion world’s laboratory of ideas, allowing fashion designers to experiment and providing them with an effective platform, unlike in Paris, where the structure is far more rigid.
After years when we travelled from one end of London to another to find shows in out of the way venues, I find LFW has become the most accessible fashion week – unlike Milan which is very difficult to get around without a driver, and New York which has a plethora of venues in public transport-free zones.

Finally, we haven’t seen you at an FBC meeting for a while. When are you coming back to visit us?
I travel constantly, so it’s been tricky to coincide my visits to London with meetings, and I have been away for all the recent meetings. However, I am hoping to be the next one at the end of September.


















