Designers aren’t the only ones that will be putting up events and shows during London Fashion Week. Swarovski CRYSTALLIZED™- FBC’s venue partner and where all their  glamourous events are held- is holding events and exhibitions of their own in honour of the glamourous time that is London Fashion Week.

The Fashion Lounge- located at 24 Great Malborough Street- will kick off the Fashion Week celebrations starting 10th February and running through 14th April with its own Exquisite Fashion Designer Exhibition, showcasing a selective selection of designs that have integrated CRYSTALLIZED Swarvoski Elements.

On the 19th- 24th February, the Swarovski CRYSTALLIZED™ Lounge will hold Fashion Week Video Streaming, every day video streaming the current Swarvoski-sponsored catwalk shows of New York, London, and Paris Fashion Weeks’, making these once exclusive events accessible to those who weren’t able to get their hands on stellar engraving and fine glossy invites. Course, if you can’t make it into the Lounge, fashion curiosity can be quenched at: www.swarvoski.tv.

Volt And F-Tape Get Crystallized Exhibition, running from 20th February through 14th March, Swarvoski will hold an exciting new exhibition in partnership with Volt Magazine, covering eight of the UK’s up-and-coming young designers.  Each cover consists of thousands of CRYSTALLIZED Swarvoski Elements- a must have collector’s item for any fashion magazine connoisseur. Catch the Exhibition Special on 22nd February 4 p.m.- 7 p.m., al la free drinks.

If you’re interested in something catering to your musical senses, tune in to The Fashion Lounge, host to DJ Jerry Bouthier mixing it up for all the fashionistas in the dazzling yet chilled out cafe.  This one of a kind event will take place on 23rd February from 6 p.m.- 7 p.m. but you must RSVP at LFWguestlist.swarvoski@crystallized.com or in store.

For those of you who will be swamped in your stilettos with being at London Fashion Week, cool things down with Swarvoski’s Post-Fashion Week Presentation on 25th February, 6 p.m.- 7 p.m. You’ll be able to immerse yourself in London Fashion Week’s key trends, “hot off the catwalk”, presented exclusively for guests by key industry fashion editor Jackie Dixon. This is a must attend, must RSVP event at: LFWguestlist.swarovski@crystallized.com or in store.

And for the fashionistas who are interested in picking up something frosted for the occasion that is London Fashion Week, keep in mind that Swarvoski is holding a 15% discount on its designer collections during fashion week, starting on 19th February- 26th February only. Now that’s shining in style!

FBC member Neely Reyes Founder and owner of Sapphires Model Management alongside fellow FBC member Lee Lapthorne of ON/Off, are judges for the Internet search engine Ask Jeeves.

They are looking for talent  to create even more wardrobe options for iconic butler, Jeeves.

Jeeves is traditionally known for his suited attire, but in the run up to London Fashion Week Ask Jeeves and Nolcha fashion business services are asking all budding designers to send in their ideas for a new fashion forward look for their brand ambassador.

The winning design will be modelled by Jeeves on the Ask Jeeves homepage and supported by a theme design which will be added to the Ask Jeeves theme gallery.

The judging panel will look at all the entries sent in and select four finalists, with Ask Jeeves users selecting the final winning design.

Neely says: “I‘m excited to be judging the Dress Jeeves competition. The UK is filled with design talent and Jeeves makes the perfect model! I can’t wait to see what the entrants envision for the iconic British character.”

The competition launches on 10th February and runs to the 28th of February. For more information visit at www.uk.ask.com/dressjeeves from 10th February 2010.

How old is Hoopla PR?
Hoopla PR was launched in July 2009 by FBC members Mary Proto and Katie Poole.

Who is Hoopla PR?
Hoopla PR is a boutique agency based in Soho, London that specialises in fashion, beauty and lifestyle PR and sales. We like to source brands that we are passionate about who can present something quirky and unique to the press and buyers. We offer a professional but comfortable environment for our clients to be looked after and managed. We understand the importance of helping a business to grow and will help our clients in every conceivable area to achieve the full potential of their products in a competitive marketplace.

What type of clients do you look after?
We look after small designers and are eager to help them to increase their profile in the UK. We are also interested in housing larger designers who are looking for a fresh approach on how to tackle the UK market.

What will you be doing during London Fashion Week?
One of our clients Fannie Schiavoni has recently been awarded NEWGEN sponsorship and will be exhibiting from the 19th-23rd of February so we will be supporting her during LFW and are excited to view her new collection. She is holding a party on Tuesday 23rd February at The Arts and Theatre Club Soho from 8pm onwards. If you would like to attend please email mary.proto@hoopla-pr.com

As the city prepares itself for London Fashion Week, FBCers are gearing up, preparing themselves for the week ahead.

FBC co-chair and MD of Forward PR Courtney Blackman is launching Prophetik’s first fashion show at London Fashion Week.  Courtney also represents the jewellery label LeJu who is exhibiting for their sixth  season at London Fashion Fashion.

During London Fashion Week FBC editor and fashion stylist Rebekah Roy is styling several shows including Merit Award Winner William Tempest, Alice Palmer, Jasper Garvida, menswear designer Stefán Orschel-Read and Prophetik. She’s also been busy styling lookbooks with FBC members Jaime Cooke of Muks and Helen and Myra of Hemyca.

Prophetik will be opening the season at Vauxhall Fashion Scout run by FBC members and co-directors, Martyn Roberts and John Walford on Friday the 19th of September at 1:00pm.

To request at ticket request for Prophetik contact Sophie Gardner at: prophetik@forwardpr.com

“High Tea at Hemyca”
to preview Hemyca’s  A/W 10-11 Collection
“Futurity”

at the Marble Arch Showroom
Tuesday 16th February from 2pm to 4.30pm ,

Hemyca will be shown alongside Elm Design, Peter O. Mahler, English Eccentrics and Steph Aman.

RSVP to press@hemyca.com

The collection will be available to view for the month of February. If you would like to set up a private appointment please contact FBC member Myra on 07780570301 or myra@hemyca.com.

FBC board member, Daisy de Villeneuve is teaming up with FBC members, Martyn Roberts and John Walford, co-directors of Vauxhall Fashion Scout (VFS) for London Fashion Week, which kicks off next Friday, the 19th of February.

Daisy will be lending her illustrative talent to three of VFS’s key shows: David Koma, Hermione de Paula and William Tempest.   Daisy will be backstage and front of house, capturing the excitement in her trademark faux-naif style. “When Martyn and John asked me to illustrate at some of Vauxhall Fashion Scout’s shows, I was definitely keen. I’ve never drawn from live catwalk before and thought it the perfect opportunity,” says Daisy.

For more details about VFS and to find out the show schedules, click here: Vauxhall Fashion Scout

Prints of the above image titled Killer Heels by Daisy de Villeneuve are available for purchase at Eleven Fine Art.

Caroline Almgren is an FBC member and co owner of Varg PR. Caroline started working in PR and marketing at creative agency Mother as their Business Development Manager. Leading up to her move to London she ran a rock club in Stockholm, worked as a buyer and fulfilled a life-long dream of working as a professional show jumper in England.

FBC member Caroline will be attending the  exhibition as one of her client Dagmar will be exhibiting for the first time and you can spot her footwear client Finsk at Basso & Brooke catwalk show!

For more information about Varg PR contact FBC member Caroline at caroline@varg.co.uk.

Lee Lapthorne FBC member is a textile designer,  curator, catwalk show producer and creative director of The Doll and On|Off .

What’s happening at OnOff?
LL - At our new venue (Victoria House, WC1B 4DA) we have 16 catwalk shows and presentations this February 19 - 22nd, and 26 exhibition designers and artists. Our official party on 20th will feature none other that Neneh Cherry (last season Soul II Soul wowed the guests by performing live with Caron Wheeler) and a succession of secret gigs planned sometime over the event in aid of a charity working with children who survived the Haiti earthquake.

What are the highlights?
LL - We are really excited that J Maskery is following Pam Hogg’s successful come back steps in choosing On|Off to launch her new collection. And it’s our selection of debuting designers including On|Off Presents…(Friday 19th at 19:00hrs) that we are most excited about. Known for discovering and launching Mark Fast, Hannah Marshall and Richard Sorger, this season’s collections are focused and successful. Hosting Roksanda Ilincic’s show, known for her refined and beautifully crafted demi-couture pieces, is a huge honor for this season. Moreover, included in our exhibition are show pieces from Alexander Koutny’s Victoria Secrets catwalk show collaboration. Oh and not forgetting our limited edition travel wallets, this season designed by the renowned illustrator Richard Gray.

How long have you been producing shows for?
LL - I’ve been producing shows since 1996, but I am known for the creative shows I produced for Preen, Red or Dead and Robert Cary Williams (his famous ice dress, and the horse show were highlights). I’ve produced and directed shows that span the full spectrum of fashion from, to name a few, shows for Gucci, Hackett, Graduate Fashion Week, ‘Make me a super model’, ‘Britain’s Next Top Model’ and more, recently directing the vast Clothes Show Live and London main theatre shows.

What other project does On|Off have coming up?
LL - Due to the success of last season’s On|Off Paris Fashion Week showroom, we are managing our showroom for its second season, displaying the best of On|Off fashion collections for sale to international buyers. We are also producing short industry On|Off.tv films for the website and a unique blog. We are also currently researching ideas for new directions for the brand in support of the industry at large.

What’s your fashion background?
LL - I have an extensive fashion background, starting as a training manager for the Sears group in the late 80’s, to visual merchandising for Top Shop/Man and working in the creative team for shop refits whilst studying for my degree, graduating in 1996. I then won a bursary to study for my Textiles (for Fashion and Architecture) Masters, which I completed with distinction in 1998. In 1997 I worked for Zowie Broach on a pop video for the band Suede, who encouraged me to use my skills in producing and directing fashion shows. In 1998, I produced my first LFW show for Emma Cook and my production career grew from there… In 2001 I was invited back to the University I graduated from to run the MA Fashion Course for the UCE, where I gained the endorsement from Alexander McQueen to change its direction. I have continued to lecture in fashion and textiles at numerous institutions and I have helped to validate new University courses. I have just been appointed as the External Examiner at Central Saint Martin’s for the Textiles Degree course. I started On|Off in 2003, when no other initiatives like On|Off existed, supporting designers to showcase and sell their collections. I continue my hands on approach to support debuting designers showcasing at On|Off, such as Mark Fast and Yang Du. In 2009 I launched my own textiles range of mens fashion accessories with designer Clare Copland and our first collection debuted at Harvey Nichols Knightsbridge, London. I am currently working on a new fashion event, which will be launched in September 2010.

For more information visit On|Off.

FBC member Bryce Aime will be showing his A/W 2010 collection this London Fashion Week at OnOff on February, Saturday 20th at 11.30am.

For more information contact info@bryce-aime.com

FBC member Anna Brett is the MD of The Image Studio. Anna’s work is long done before the rest of us see it at London Fashion Week.They specializes in manufacturing high end fashion designer wear in central London. They’ve worked with some of London’s best talent including Vivienne Westwood, Marios Schwab, Peter Pilotto, William Tempest, Emilio de la Morena. The Image Studio won the Topshop Award Winner for Product Innovation.

Anna Brett - “We are extremely busy here at Image Studio Production, helping both established and hot new designers translate their creative designs for LFW into fabulous reality! Just wait until you see this seasons catwalks as we are already really excited about some of the new samples coming out!

For more information on The Image Studio contact annabrett.image@zen.co.uk.