It’s been whispered around Twitter and exclusively announced by Leon Bailey-Green’s Online Fashion Agency, and we can officially confirm, FBC has a new website!
FBC’s members and brand importance have grown remarkably since first launching in 2006. This growth needed to be reflected through the FBC website, a task Urban Aesthetics alongside FBC co-founders and co-chairs Alison Whelan and Courtney Blackman, have succeeded in doing.
The first FBC website launched in 2006, three months after the club was founded. FBC’s dynamic online presence resulted in frequent advertising requests, whilst the popularity of FBCtv became a pressing topic, creating a need for FBC’s archive of unique media to be showcased on an adequate platform. FBC co-founder and co-chair Alison Whelan says, “In the intervening years Courtney has become a technical wizard and I’ve focused my efforts on film and the identity of FBC – this website is the culmination of all our talents – and I hope the FBC team and members love it as much as we do.”
Co-founder & co-chair Courtney Blackman adds, “I love our new site. Alison and the boys at Urban Aesthetics have done an incredible job capturing the very essence of FBC. It truly is a piece of digital hotness.”
The updated site is visually rich featuring images from FBC events documenting the club’s voyage, an integrated archive of FBCtv films and the ability to commercialise the site with room for advertising banners, and pop-ups amongst many other surprises.
Jake Hardy, managing director of Urban Aesthetics and FBC’s “web guy” says, “I’m delighted with the results of the Fashion Business Club website. The site embodies the ethos of the FBC founders and its members – creativity, style and forward thinking.”
Let us know what you think!
