Harold Tilman, FBC member is the owner and chairman of Jaeger.
Stuart Stockdale, Jaeger’s Design Director comments: “We wanted to shoot a campaign for Autumn/Winter 2010 that captures the iconic spirit of Jaeger London, combined with an impressive London backdrop – evoking the glamour of all the great Jaeger campaigns from the past, whilst making a strong modern statement. The shoot was inspired by a beautiful Richard Avedon shot of a woman in a helicopter flying over La Tour Eiffel, Paris. The London Eye lent itself perfectly for capturing the striking London scenescape, and the pod creates a look that is bold and directional.”
