Fashion Business Club

Designers aren’t the only ones that will be putting up events and shows during London Fashion Week. Swarovski CRYSTALLIZED™- FBC’s venue partner and where all their  glamourous events are held- is holding events and exhibitions of their own in honour of the glamourous time that is London Fashion Week.

The Fashion Lounge- located at 24 Great Malborough Street- will kick off the Fashion Week celebrations starting 10th February and running through 14th April with its own Exquisite Fashion Designer Exhibition, showcasing a selective selection of designs that have integrated CRYSTALLIZED Swarvoski Elements.

On the 19th- 24th February, the Swarovski CRYSTALLIZED™ Lounge will hold Fashion Week Video Streaming, every day video streaming the current Swarvoski-sponsored catwalk shows of New York, London, and Paris Fashion Weeks’, making these once exclusive events accessible to those who weren’t able to get their hands on stellar engraving and fine glossy invites. Course, if you can’t make it into the Lounge, fashion curiosity can be quenched at: www.swarvoski.tv.

Volt And F-Tape Get Crystallized Exhibition, running from 20th February through 14th March, Swarvoski will hold an exciting new exhibition in partnership with Volt Magazine, covering eight of the UK’s up-and-coming young designers.  Each cover consists of thousands of CRYSTALLIZED Swarvoski Elements- a must have collector’s item for any fashion magazine connoisseur. Catch the Exhibition Special on 22nd February 4 p.m.- 7 p.m., al la free drinks.

If you’re interested in something catering to your musical senses, tune in to The Fashion Lounge, host to DJ Jerry Bouthier mixing it up for all the fashionistas in the dazzling yet chilled out cafe.  This one of a kind event will take place on 23rd February from 6 p.m.- 7 p.m. but you must RSVP at LFWguestlist.swarvoski@crystallized.com or in store.

For those of you who will be swamped in your stilettos with being at London Fashion Week, cool things down with Swarvoski’s Post-Fashion Week Presentation on 25th February, 6 p.m.- 7 p.m. You’ll be able to immerse yourself in London Fashion Week’s key trends, “hot off the catwalk”, presented exclusively for guests by key industry fashion editor Jackie Dixon. This is a must attend, must RSVP event at: LFWguestlist.swarovski@crystallized.com or in store.

And for the fashionistas who are interested in picking up something frosted for the occasion that is London Fashion Week, keep in mind that Swarvoski is holding a 15% discount on its designer collections during fashion week, starting on 19th February- 26th February only. Now that’s shining in style!

Board member Daisy de Villeneuve’s books and notebooks are now on sale at the Ultralounge in Selfridges! Published by Pocko, Daisy’s hugely popular He Said, She Said features her cool and stylish felt-tip drawings coupled with typewritten, humourous observations about friendship and love.

Daisy studied fashion and fine art in New York and Paris, and received a B.F.A from Parsons School of Design. Referred to as London’s ‘Queen of Cool,’ Daisy’s art has featured in numerous fashion magazines, galleries, unique exhibitions, Topshop shoeboxes, clothing, housewares, Oyster cardholders in conjunction with the British Fashion Council, and most recently she has appeared in advertising campaigns for Gap Europe and for Uniqlo – a project that was secured by fellow FBC members Neely Reyes and Ian Warren of Sapphires Model Management.

Daisy in ads for Gap Europe and Uniqlo

Daisy will be at the next FBC meeting and is happy to sign FBC members’ copies of her books.

25 March, 3:00 – 4:30pm

Swarovski Crystallized Concept Store & Café

Harrods‘ fashion and beauty director Marigay McKee will be interviewed by FBC board member and editor of Vogue.com, Dolly Jones.

Membership enquiries: membership@fashionbusinessclub.net

FBC member Neely Reyes Founder and owner of Sapphires Model Management alongside fellow FBC member Lee Lapthorne of ON/Off, are judges for the Internet search engine Ask Jeeves.

They are looking for talent  to create even more wardrobe options for iconic butler, Jeeves.

Jeeves is traditionally known for his suited attire, but in the run up to London Fashion Week Ask Jeeves and Nolcha fashion business services are asking all budding designers to send in their ideas for a new fashion forward look for their brand ambassador.

The winning design will be modelled by Jeeves on the Ask Jeeves homepage and supported by a theme design which will be added to the Ask Jeeves theme gallery.

The judging panel will look at all the entries sent in and select four finalists, with Ask Jeeves users selecting the final winning design.

Neely says: “I‘m excited to be judging the Dress Jeeves competition. The UK is filled with design talent and Jeeves makes the perfect model! I can’t wait to see what the entrants envision for the iconic British character.”

The competition launches on 10th February and runs to the 28th of February. For more information visit at www.uk.ask.com/dressjeeves from 10th February 2010.

How old is Hoopla PR?
Hoopla PR was launched in July 2009 by FBC members Mary Proto and Katie Poole.

Who is Hoopla PR?
Hoopla PR is a boutique agency based in Soho, London that specialises in fashion, beauty and lifestyle PR and sales. We like to source brands that we are passionate about who can present something quirky and unique to the press and buyers. We offer a professional but comfortable environment for our clients to be looked after and managed. We understand the importance of helping a business to grow and will help our clients in every conceivable area to achieve the full potential of their products in a competitive marketplace.

What type of clients do you look after?
We look after small designers and are eager to help them to increase their profile in the UK. We are also interested in housing larger designers who are looking for a fresh approach on how to tackle the UK market.

What will you be doing during London Fashion Week?
One of our clients Fannie Schiavoni has recently been awarded NEWGEN sponsorship and will be exhibiting from the 19th-23rd of February so we will be supporting her during LFW and are excited to view her new collection. She is holding a party on Tuesday 23rd February at The Arts and Theatre Club Soho from 8pm onwards. If you would like to attend please email mary.proto@hoopla-pr.com

As the city prepares itself for London Fashion Week, FBCers are gearing up, preparing themselves for the week ahead.

FBC co-chair and MD of Forward PR Courtney Blackman is launching Prophetik’s first fashion show at London Fashion Week.  Courtney also represents the jewellery label LeJu who is exhibiting for their sixth  season at London Fashion Fashion.

During London Fashion Week FBC editor and fashion stylist Rebekah Roy is styling several shows including Merit Award Winner William Tempest, Alice Palmer, Jasper Garvida, menswear designer Stefán Orschel-Read and Prophetik. She’s also been busy styling lookbooks with FBC members Jaime Cooke of Muks and Helen and Myra of Hemyca.

Prophetik will be opening the season at Vauxhall Fashion Scout run by FBC members and co-directors, Martyn Roberts and John Walford on Friday the 19th of September at 1:00pm.

To request at ticket request for Prophetik contact Sophie Gardner at: prophetik@forwardpr.com

Drapers Etail Awards 2010 – FBC member and fashion journalist Navaz Batliwalla (for The Fashshot Studio) interviews FBC members: Mark Bage from Coggles, Frances Card and Sarah Curran of My Wardrobe!

“High Tea at Hemyca”
to preview Hemyca’s  A/W 10-11 Collection
“Futurity”

at the Marble Arch Showroom
Tuesday 16th February from 2pm to 4.30pm ,

Hemyca will be shown alongside Elm Design, Peter O. Mahler, English Eccentrics and Steph Aman.

RSVP to press@hemyca.com

The collection will be available to view for the month of February. If you would like to set up a private appointment please contact FBC member Myra on 07780570301 or myra@hemyca.com.

FBC member Britt Lintner announces new executive appointments. Despite the UK’s slowest retail sales growth in 15 years, womenswear label Britt Lintner is bucking the trend by reporting record sales in January 2010 and announcing two new appointments to the executive team.

Catharine Patha joins as the Creative and Commercial Director, and Suzanne Lloyd as the Development and Production Manager. They join Britt Lintner, founder and Managing Director, and chairman Johanna Waterous, who spent over 20 years with McKinsey & Company, where she led the firm’s European Retail and Global Marketing Practices.

Catharine Patha has previously acted as Britt Lintner’s Art Director for the 2008 and 2009 campaigns and will be spearheading the launch of the company’s new e-commerce website due in late spring 2010.

Suzanne Lloyd joins Britt Lintner from 4 years managing a London based production agency working on behalf of overseas manufacturers. A graduate from the Parsons School of Design in New York (BFA Fashion Design), Lloyd developed a prodigious career in New York designing for Donna Karan, DKNY and Adrienne Vittadini, as well as for private labels including Barneys private label, Bergdorf Goodman, Henri Bendel. Lloyd has also freelanced as the Senior Designer for the launch of Pringle of Scotland’s newly re-branded “1815″ contemporary ready to wear.

FBC board member, Daisy de Villeneuve is teaming up with FBC members, Martyn Roberts and John Walford, co-directors of Vauxhall Fashion Scout (VFS) for London Fashion Week, which kicks off next Friday, the 19th of February.

Daisy will be lending her illustrative talent to three of VFS’s key shows: David Koma, Hermione de Paula and William Tempest.   Daisy will be backstage and front of house, capturing the excitement in her trademark faux-naif style. “When Martyn and John asked me to illustrate at some of Vauxhall Fashion Scout’s shows, I was definitely keen. I’ve never drawn from live catwalk before and thought it the perfect opportunity,” says Daisy.

For more details about VFS and to find out the show schedules, click here: Vauxhall Fashion Scout

Prints of the above image titled Killer Heels by Daisy de Villeneuve are available for purchase at Eleven Fine Art.

Caroline Almgren is an FBC member and co owner of Varg PR. Caroline started working in PR and marketing at creative agency Mother as their Business Development Manager. Leading up to her move to London she ran a rock club in Stockholm, worked as a buyer and fulfilled a life-long dream of working as a professional show jumper in England.

FBC member Caroline will be attending the  exhibition as one of her client Dagmar will be exhibiting for the first time and you can spot her footwear client Finsk at Basso & Brooke catwalk show!

For more information about Varg PR contact FBC member Caroline at caroline@varg.co.uk.