Written by: Daniella Cagol
Filed under: FBC Meetings, Member Press, Members
It was all sequins and furs, studs and silks to launch Fashion Business Club (FBC)’s 4th birthday! Dressed to the nines, each member put their best heel (or stiletto) forward and participated in making this FBC event one of the greatest!
The FBC Team: Laura McCluskey, Alison Whelan, Rebekah Roy, Dave Wise, Courtney Blackman, Myka Volney, Rita Nazareno
Frances Card, Director of Frances Card Consultancy, graced FBC with her fabulousness in honoring our special guest interviewer, Sarah Curran, CEO of my-wardrobe.com. Kicking off the interview in stellar attires and a positive attitude that filled Swarvoski CRYSTALLIZED™ to the brim, the two ladies got down to business, sharing with FBC the challenges and obstacles of moving fashion retail business from bricks and mortar boutique to the online world.
“Powder was my first boutique,” said Curran, “but the biggest challenge to moving that online was finding a price point for everyone…I didn’t want customers to feel excluded while at the same time making it a great experience…creating a community and a friendly environment.”
Easier said than done, no? Curran ran FBC through all the logistical planning that takes place when designing a online retail boutique - from the editorial to photography, the models to product packaging; Each little detail of my-wardrobe.com has been thought over, processed, analyzed by the CEO herself. “Maintaining a consistency of style is especially important online,” she said, but the biggest challenge, Curran laughs: “It’s finding a name, and then making sure it’s available!”
France Card & Sarah Curren from my-wardrobe.com
Card and many other loyal customers who have overseen the magnetic power that the site has will not disbelieve that the site, within six months, was outselling Powder. But once you’re at the top, where does one go? “What is next for my-wardrobe.com’s global journey?,” asked Card, posing the question that many others in the audience wondered.
“Online retailing is so young,” said Curran, “We can change the way we browse things, and being the most critical of the site, I am always wanting to make improvements.” And improvements they are! my-wardrobe.com is currently implementing catwalks and videos, allowing customers to browse items as a whole or individually, tagged and categorized to convenience and tastes. “This is something not being done currently,” said Curran, “and it’s so different from what other sites offer.”
But for a woman, with a supportive team backing her up - including father and husband -, my-wardrobe.com with all its success has been no easy feat. “There are lots of risks,” Curran said, “But you have to have massive confidence. And if you’re that dedicated, with each sacrifice, you will get there… If you want it, you have to believe and you have to invest [in online]. It’s by no means the cheaper alternative…You have to go in 100 per cent.”
And 100 per cent she did! With an amazing website, a dedicated family, and lavish styling account for her own fashion duds, Curran is surely a name that the fashion industry will have on its lips a lot more of in the future. In the meantime, raise a glass of bubbly and toast to the wise words of the beautiful entrepreneur and FBC’s 4th birthday!
FBC members mixing & mingling at FBC's 4th birthday
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