FBC member Giovanna Velasquez is the creator of the fashion label Magenta 8. Each garment is intricately handmade in Peru using only the finest baby alpaca wool, so much work goes into each piece, for instance it takes three people just to make the buttons, which are hand carved bull-horn.
What inspired the collection?
Magenta 8 – My inspiration for most of my collection will always be based on the first 50 years of the 20th century. The 30’s with its art deco and the production of amazing movies at Hollywood –such glamour-, the 40’s with its austerity, the creative ideas that came out of lack of resources, and the 50’s my favourite time, where so many talented designers came to influence fashion, for me the 50s are the classic novel that no matter how many times you read it, it still enchants you.
Why did you choose to work with Alpaca?
Magenta 8 – Alpaca’s natural qualities and characteristics makes an ideal fiber to work with, also I found that not many people where familiar with Alpaca, which made the whole product even more interesting to work with.

What makes Alpaca different?
Magenta 8 – Alpaca is different to some fibers due to its qualities. It is light weight or heavy weight, depending on how it is spun. It is soft, durable, luxurious and silky. It is warmer than sheep wool and has no lanolin which makes it hypoallergic. Its a very fine and light fleece, it does not retain water, is thermal even when wet and can resist the solar radiation evenly and has the bonus qualities of been naturally water-repellent. It is silky and glossy and gentle to touch.
For me the two extra bonus, is that Alpaca is sustainable as a fiber, and is naturally organic. Alpacas as animals are soft on the environment, making alpaca a truly green textile offering agricultural opportunities and sustainability to many in its country of origin, Peru.

How long does it take to make each piece?
Magenta 8 – Some garments can take a day others two days we take great pride in our final touches.
Many fashion designers are ethical because of the fabrics that they use. You have an ethical ethos to how you do business, can you tell us more about this?
Magenta 8 – It’s very simple, Magenta 8 is a fashion brand based on values. For us being ethical is part of who we are, yet it is NOT our selling point, it is our brand. We do not sell garments or accessories, we sell you our values our commitment to quality and never compromise for anything less. If you believe in what we do you will be attracted to our products, yet I refuse to be seen as an ethical brand. I believe being ethical is a given is not something that I would need to communicate. With the people we do business with we share the same ethos. We do what we say and we sell what we do.
What is your fashion background?
Magenta 8 – I was not professionally trained to be in fashion yet my background is more in business. Eventually I got myself all well informed and educated into the fashion industry, but nothing teaches better than been there knocking on peoples doors and asking if they are interested in your products. There is no M.A. that can teach you that experience. I had once a teacher at Central Saint Martins that told me “what I am teaching you is information, the more informed you are the better equipped you are, the rest falls with you, what you are willing to do with this information is your determinationâ€Â. Until now, he knows how grateful I am for his words.
Why is being an FBC member important to you?
Magenta 8 - FBC, is my growing friend. We grew up together, honestly! When I joined we were only a handful, and look at it now, it’s amazing what Courtney and Alison have done for all of us. Networking is vital for the business to grow, any business. In the time I have been with FBC, I’ve been referred to and I have referred people as well. I have met lovely and supportive people, some are clients of or others are part of Magenta 8. The Fashion Business Club, is personally very close to my heart!

Contact Details
Giovanna Velasquez 07961 145 787
www.magenta8.com
- Rebekah Roy FBC Blog Editor & Fashion Stylist