Events are part and parcel for the fashion industry. Seasonal showcases, launch parties and press days are just a few of the regular happenings. There are loads of venues out there vying for the business and using unique marketing strategies to get the attention of potential customers. A party of their own is a great way to highlight staff, catering and entertainment capabilities. St. Martins Lane hotel hosted such an event for the fashion and entertainment industries. Lychee cocktails, champagne and an assortment of canapés were passed around while the dance floor was tread upon by company representatives from Alexander McQueen, Paul Smith, and Fashion Business Club.  Gretchen Owen, FBC member, fashion stylist and Harper’s Bazaar journalist was spotted on said dance floor.
 
Gretchen Owen
Would we hold an event at St. Martins Lane? Definitely. And they are just 5 minutes from Somerset House, the new home of London Fashion Week.
 Courtney Blackman Co-Founder & Co-Chairman
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